The Benefits of Search Engine Optimization
Getting the product or service known to the public is of paramount importance. In today’s advancing technology, the right internet presence is a must. To; achieve it, there are various methods out there with varying potential, and choosing from them is a task in itself. This hunt for an alternative method is even more critical for those organizations that do not have the capital like big corporations. Search Engine Optimization (SEO) is an alternative method that a lot of companies use. But SEO is the right option for your company? This article will elucidate all your doubts about this method.
Let’s begin the read by trying to understand the pros of opting for Search Engine Optimization.
1. It does not cost
Search Engine Optimization uses keywords to help find your brand. Among the trillions of searches that Google alone as a search engine has, using keywords allows you to place your brand on the front page of a search engine when people search for it. It serves the same purpose as PPC advertising via Google AdWords but without costing you a single rupee. As a brand, anywhere that funds can be diverted to new avenues.
2. It gives your business exposure
The usage of keywords lists your page high up on the list that matches the user searches. People looking for the product and service that you provide can easily access your page, and this gives your online presence the traffic it needs. Besides, the more hits your page gets, the higher it shows up on the list for those respective keywords that optimize your search. This process, in the end, leads to better exposure for your brand.
3. It generates convertible traffic
Studies have shown that most users tend to not go beyond the top three search results on Google for their solutions. Apart from the goods and product consumers, the users rarely go beyond the top 3. A better-worded website with all the keywords to optimize searches gives you a better chance of landing in that top three. Therefore, this would make your business more popular, and over a while, it would convert to a loyal and regular customer base.
- It makes your brand popular
When you use the right keywords and the right combination, it allows the algorithm to detect your website easily. This would enable consumers to be attracted to your site as not only does the search engine recommend it, but all of the keywords are highlighted. Traffic adds up over time, and unlike on roads, it makes the brand move freely forwards towards success.
5. It booms business
More than half the consumers depend on search engines to find local businesses for services. Using the right words to optimize Search Engine results will show you as the top result for these users and therefore increase your turnover and boost growth.
The Disadvantages of Search Engine Optimization
Now that we have seen the perks, let us quickly go through the cons of using SEOs.
1. It is time-consuming.
For your searches to reach the top step, it takes time. The success is not only from the words but from the number of times users click on your link. A popular link will be displayed before, and therefore your link might take time to show up.
2. It does not guarantee results
The ideal spot to be is the first one, but realistically it is the top 3. Making your page reach there requires a lot of effort, and therefore using SEOs, may not guarantee the result you need. Besides, you cannot control the way the search engines regulate traffic to your site. This may backfire as well.
3. It almost always needs additional investment
This is needed to boost the SEO to meet the standards that conglomerates have set. To; compete with them, additional advertising investment is necessary to enable your success, and not many brands can afford this.
4. It may be prone to penalties
Changes in the latest algorithm may penalize you if they do not meet the terms. This may be devastating considering the effort that has gone into this Digital Marketing. We hope that this article has summarized all that you need to know about Search Engine Optimization, and you make an informed decision about what suits best for your brand.